ENET Tweetup: “Landing your first customer” at swissnex Boston
ENET Tweetup: “Landing your first customer” at swissnex Boston
On January 18, I had the pleasure of organizing the inaugural tweetup for ENET, the IEEE Boston Entrepreneurs’ Network, hosted here at the Swiss Consulate. ENET has been helping tech startups in the Boston area for over 20 years with education, networking, and innovative programs. As the startup ecosystem has shifted over the past few years from the 128 belt to Cambridge, ENET has moved with it, maintaining a strong base in the suburbs with meetings in Waltham, but adding programming in the city, where so many of the hottest startups are based. We’ve added tweetups to our more formal panel discussions, and swissnex Boston was gracious enough to provide the venue for our first one.
An energized crowd gathered on a cold January evening last week to kick off the tweetup season to hear Suzanne McDonald, founder of Designated Editor, on everybody’s favorite topic: how to acquire your vital first customers. Suzanne presented on practical, doable ways for startups to market their products, touching comprehensively on content marketing, SEO, social media, and product strategy. Audience members came prepared with their questions, which Suzanne answered with her characteristic humor and insight. Networking before and after the talk brought together senior professionals from so many worlds, including software, hardware, arts, nonprofits, and media. Students and recent grads on their first startup swapped stories with people on their third exits. It was an exhilarating evening of learning and connections.
Christina J. Inge
Vice-Chair, Alliances & Director of PR and Marketing
ENet: The IEEE Boston Entrepreneurs' Network
