Global Immersion Module “Doing Business in the US”
Global Immersion Module “Doing Business in the US”
Executive MBA in International Management
This blog has been written by Paul Ammann, Executive Director of the EMBA program.
The Executive MBA in International Management BUAS is a postgraduate study program of Bern University of Applied Sciences with three global immersion modules: China/Shanghai, Russia, Saint Petersburg and USA, Boston. The Global Immersion Module “Doing Business in the US” was organized by Swissnex Boston (www.swissnexboston.org ) in October 2011. This excellent program introduced the students to several important topics regarding market entry in the US as well as groundbreaking innovation going on at the moment in the marketing & social media space (fig 1). In addition to a very intensive speaker program and company visits, the students were invited to a networking event at the Swiss Residence where they had a first-rate opportunity to discuss market entry challenges with Swiss entrepreneurs and managers working in the Boston area. The feedback of the students for the program was very good.
For a more in-depth look at some of the highlights of the week, please click here.
