Nation Branding- The case of Switzerland’, Fletcher School (Tufts University), Sept 24
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Sep 24, 2009 08:10 AM
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Nation Branding- The case of Switzerland’, Fletcher School (Tufts University), Sept 24
Sep 28, 2009 10:29 AM
On September 24th, Pascal Marmier, Pierre Dorsaz and Caroline Freigang held a lecture on Nation Branding: The case of Switzerland as guest speakers during the International Marketing class of Prof. Bernard L. Simonin at the Fletcher School, Tufts University. During the interactive lesson, the swissnex team discussed the image of Switzerland and the varuious options for an international marketing strategy for the country.
- Read the presentation on Nation Branding
- Bernard Simonin's class on International Marketing
