Soccer World Cup Roundtable
Soccer World Cup Roundtable
The 2010 World Cup kick-off in South Africa is getting closer. What will the event actually bring to the African continent? Will the tournament boost the interest for Soccer in America in the long run or can it be a threat for the local Major League Soccer?
To answer those questions, Steven Apostolov, visiting Lecturer at Tufts University along with swissnex Boston gathered a panel of local experts on soccer including: Frank Dell’Apa from the Boston Globe, Patrick McCabe, FIFA Players’ agent, Craig Tornberg, New England Revolution’s VP, and Andy Crossley, General Manager of Boston Breakers, as well as a two professional players of the team.
The panelists discussed the diverse mindsets in the management of sport both in Europe and the US and the consequences of such cultural differences on the way soccer is marketed in America. According to the panel, the American system of franchise is safer to build a popular support around a soccer team and secure investors whereas the European promotion/relegation system is more competitive and challenging but financially riskier.
For further information, visit Steven Apostolov’s website and have a look at his publications.
