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Swiss Beach Day at the Charles River
A large crowd gathered on Sunday, September 7, for a Swiss Beach Day at the Charles River to celebrate the unveiling of the exhibit „Think Swim, Think Swiss: Bringing Swiss-Style Swimming to the Charles River”, a joint project of swissnex Boston and the Charles River Conservancy. And what a great day at the river it was: an innovative exhibit, the Charles River glistening in the background, unexpectedly beautiful weather, thankful guests as well as great music and games all contributed to a very special outdoor event. The trip to Switzerland offered by Swiss International Air Lines and Switzerland Tourism as well as the Lindt Chocolate added extra excitement and sweetness to the Swiss Beach Day which was highly appreciated by the over 500 people attending the event.
The Swiss Beach Day at the Charles was a great example of our “ThinkSwiss” campaign which aims to showcase Switzerland’s innovative approaches to the many challenges facing us today, be it the field of water protection management where Switzerland successfully cleaned up its waters, or in many other fields such as life sciences, finance or public transportation. Find more information about the program at www.thinkswiss.org
We hope that the exhibit “Think Swim, Think Swiss” and the Swiss Beach Day at the Charles helped to further the idea of bringing back swimming to the Charles River. We are convinced that people left after the event with a vision of a swimmable Charles. For further details on the Swimmable Charles Initiative go to www.swimthecharles.org or www.thecharles.org.
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