From watch to smartwatch

As part of the month-long celebration of the Francophonie, swissnex Boston and its Café des Sciences partners invite you to La Grande Soirée Scientifique: Interview with Elmar Mock, inventor of Swatch.

Event Details

Location

swissnex Boston
420 Broadway, Cambridge , Massachusetts 02138 United States

Date

March 03, 2015 from 11:00 pm to 2:00 am America/New York (UTC-05:00)
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Cost

Free Admission

As part of the month-long celebration of the Francophonie, swissnex Boston and its Café des Sciences partners invite you to La Grande Soirée Scientifique: Interview with Elmar Mock, inventor of Swatch. Elmar will be interviewed by Heidi Legg of TheEditorial.com. Presentation will be in English.

 

Wearable devices and smart watches have quickly emerged onto the market—and as a result the traditional watch industry now faces disruptive changes. New players are finding their way into the market, for example Apple has announced the Apple Watch—but Swiss watchmakers are reluctant to adapt their strategies. A similar situation appeared in the seventies when the Swiss watchmakers faced tough competition from Japan.

It was thanks to leaders such as Elmar Mock and his world famous Swatch that Swiss watch manufacturers could regain their market shares. In this live interview with Heidi Legg, Elmar will share his perspectives on how today’s traditional watchmakers can proactively determine their best course, and will provide valuable lessons from his 20 plus years of experience in disruptive innovation.


 

Elmar MockElmar Mock is the co-inventor of SWATCH. He is a public figure in Switzerland and across Europe, challenging status quos and shaking industries with disruptive inventions.

Elmar revolutionized the Swiss watch industry, which in the 70’s was losing market share to Japanese quartz watches. Eager to provide new inventions for the benefit of society, he founded the innovation factory Creaholic, where he currently acts as Managing Partner. Creaholic tackles problems using a horizontal strategy, working across disciplines, departments, and industries. It is based in Biel, the French part of Switzerland.

Through Creaholic and a team of 30 multidisciplinary fellows (scientists, designers, IP experts, and economists), he engaged in more than 700 projects with clients in a wide variety of verticals.

Elmar is co-author of the book La Fabrique de l’innovation, ed. Dunod (June 6, 2012.) English translation will be available soon.


Heidi Legg Heidi Legg is the Founder of TheEditorial.com where she interviews visionaries and thinkers around her in Boston and Cambridge, USA. She weaves together these big thinkers in their fields, using a singular long-format interview, much like The Paris Review for writers.

She then brings these visionaries together for live events to discuss ideas around disruption, change, realities and utopias. Heidi’s work has been published in TheAtlantic.com, The Boston Globe’s BetaBoston.com, Thehuffingtonpost.com and theKnightsbridge-Village.com.

 

 

Partners

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