The Industrious City

Hosoya Schaefer Architects will present preliminary results of their research on developing urban environments for industry 4.0, currently underway at Harvard Graduate School of Design.

Event Details


swissnex Boston
420 Broadway, Cambridge , Massachusetts 02138 United States


May 01, 2018 from 5:00 pm to 8:00 pm America/New York (UTC-05:00)



Image: TechnologyCluster Zug: winning proposal from the international competition in 2013, Hosoya Schaefer Architects AG, Zurich.

The Industrious City: Rethinking Urban Industry in the Digital Age

Join us for an evening featuring featuring Markus Schaefer and Hiromi Hosoya of Hosoya Schaefer Architects and their option Studio “The Industrious City” at the Graduate School of Design at Harvard University. They will present the preliminary results of their research on developing urban environments for industry 4.0.

Special Introduction by Professor Diane Davis, Chair, Department of Urban Planning and Design at GSD.

Many cities worldwide are rethinking their policies towards urban industry. When industry was heavy, polluting, and required large-scale logistics, it was banned from cities by zoning laws and environmental regulations. Today – in a time of industry 4.0, knowledge-intensive industrial jobs, near-shoring, deep-tech innovation, a rise of maker culture, and the interest of an urban clientele to be more closely connected to how their products are made – industry is returning to the city.

In its wake, it brings new forms of digitally enabled logistics, vertical factories, food production, experience retail, circular economy, even city branding. Having been known for decades as a financial center, Zurich now entertains the idea of a “Made in Zurich” label.

The option studio “The Industrious City” at the Graduate School of Design at Harvard University, taught by Hiromi Hosoya and Markus Schaefer, was working for a semester on a large site in Zurich developing a range of projects each with a unique starting point.

At swissnex Boston, Markus Schaefer and Hiromi Hosoya will present the option studio’s findings and projects related to the work of their office, their thoughts on urban industry, and the role it plays in the unfolding renaissance of the cities. The students will also exhibit final posters of their projects. The event will be moderated by Christian Simm, CEO of swissnex Boston.

Below: Vertical industry and mixed functions from production to housing, Hosoya Schaefer Architects AG, Zurich


Hosoya Schaefer is a Zurich based office for architecture, urban design and research. It was founded by Markus Schaefer and Hiromi Hosoya in 2003. With innovation as a core competence, the office is involved in building design and realization, urban design, and media installations. The office has won numerous international awards and is working on a wide spectrum of projects including the Swiss Innovation Park near Zürich, the new urban quarters in the HafenCity Elbbrücken and in Wilhelmsburg in Hamburg, Germany. In Switzerland, the office won first prizes for the 2027 National Expo in eastern Switzerland, the development of the Technology Cluster/V-Zug Area in Zug and the train station area of Herisau. By combining academia, practice, and research, Hosoya Schaefer Architects is able to bring solid perspectives on urbanism, systemic thinking, and innovative solutions to each project they take on. These pursuits benefit both clients and the office’s prescient understanding of a common, urban future.

Markus Schaefer is a founding partner of Hosoya Schaefer Architects. He has a Master in Architecture from the Harvard University Graduate School of Design and a Master in Neurobiology from the University of Zurich. He worked for OMA in Rotterdam for four years, and was a director of AMO / Rem Koolhaas. He was a professor at the Academy of Fine Arts in Vienna from 2007 to 2009 and was a main tutor at the Moscow Graduate School of Urbanism at the National Research University Higher School of Economics in collaboration with the Strelka Institute teaching Advance Urban Design.





Hiromi Hosoya is a founding partner of Hosoya Schaefer Architects. She has bachelors in English Literature, Fine Arts, and Architecture as well as a Masters degree in Architecture from Harvard University Graduate School of Design. Afterwards, she worked for five years for Toyo Ito & Associates, Architects in Tokyo until she became independent in 2003. She has taught interdisciplinary design studios at Cornell University in 2005 and 2006, and was professor at the Academy of Fine Arts, in Vienna, Austria from 2007 to 2012. Furthermore, she has taught an advanced architecture design studio at GSD in 2011.




Students from the “Industrious City” studio at the Graduate School of Design at Harvard University:

Diane E. Davis is the Charles Dyer Norton Professor of Regional Development and Urbanism and Chair of the Department of Urban Planning and Design at Harvard’s Graduate School of Design. Before to moving to the GSD in 2011, Davis served as the head of the International Development Group in the Department of Urban Studies and Planning at MIT, where she also had a term as Associate Dean of the School of Architecture and Planning. Trained as a sociologist, Davis’s research interests include the relations between urbanization and national development, comparative urban governance, socio-spatial practice in conflict cities, and new territorial manifestations of sovereignty.